VERIFYING YOUR MARKETING CLIENTS

Printing address correction requested on your affiliate marketing guide used for mailings to customers helps, but to really make sure your mailing list is up-to-date, it should be cleaned periodically. Cleaning a mailing list means checking that each name and address in each list represents an actual person and location. This must be done periodically, usually once or twice a year, depending on the amount of use a list gets. Cleaning costs money, probably much more than you are willing to spend, but it can also earn money because recently cleaned lists lease for higher rates than those cleaned some time ago.
Address verification cards provided by the post office are used to clean a list. The cost to you for address verification cards is usually a couple dollars per name. An address label is attached to the card, postage is paid, and your return address added. These cards reach the post office in the town to which they are addressed and employees of the postal service check each name and address, noting whether it is currently valid, and return the cards to you. They do not provide a forwarding address if any of your addresses have moved but merely indicate that they are dead names.
With these cards, it is a simple matter to go through your affiliate marketing guide mailing list files and remove the cards containing dead names. They must also be removed from any existing offset masters and printed address labels. Draw a diagonal line with a reproducible pencil across each dead name on each master. Do the same on each sheet of printed labels, using an ordinary pen or pencil. Labels so canceled are discarded when label sheets are separate to prepare a mailing.
Remember that you must lease your list many times merely to pay the cost of a single cleaning. If you do not have enough list lease customers to make cleaning practical, you may decide to lease the list during its first year and then sell it. This must be a personal decision and depends almost entirely upon the volume of list leasing business you can obtain on a continuing basis.
The price you are charging for your product may not be the price which will result in the greatest profits for you. It may be too high or it may be too low. Sometimes increasing your price will bring in approximately the same number of orders but more real income, and in some cases the numbers of orders will actually increase. In other situations, lowering your price will increase the number of orders so that your income and profits will be greater. Although there is no way to determine the optimum selling price ahead of time, you can test different prices over a period of time to determine the price you should charge.
Assume that you have a affiliate marketing guide product which you are certain a large number of people will buy. At what price should it be sold to bring you the greatest profits? You can determine this with reasonable accuracy in a simple test offering it at different prices to different groups of people.

Brady Vaughn is a successful internet affiliate marketer and teacher of business and the Law of Attraction. Learn more about the projects he is currently working on at www.LegendaryProfits.com and www.pluginprofitsite.com/main-24317. Join him on Myspace and add him as a friend at www.myspace.com/perpetualcash .